Austin-based Mood Media, the world’s leading in-store media solutions company dedicated to elevating the customer experience, has leased 55,000 square feet in Central Austin at the Regency Office Center. The new site brings all of Mood’s 315+ Austin employees together under one roof, instead of the three separate spaces Mood previously occupied locally. Additionally, Mood’s new corporate headquarters features a mix of modern and industrial design elements, with eight in-house recording studios for production activities and an increase in both public and private meeting spaces. It also serves as a robust canvas to showcase Mood’s audio and visual talents, with music and video playing throughout the space as well as in the common areas of the building.
“We are thrilled to have found the right fit in this Regency Office Center space to bring our multiple Austin offices together in a showcase location, which will no doubt make our team even stronger,” said Ken Eissing, President, In-Store Media, Mood Media. “The design for our new global headquarters very much reflects the Mood brand and our One Team approach.”
Sam Pruitt and Jeff Sheehan with Site Selection Group represented Mood Media with the leasing at Regency, after conducting an extensive multi-year search in Austin for the right location, which needed to consider operations both locally and nationally. Once the building was chosen, Mood moved quickly to focus on ensuring the design would be a world class facility for their Global Headquarters.
Regency Office Center has undergone new renovations to provide a modern environment for Mood Media. ECR was responsible for marketing and leasing Regency Office Center and helped to showcase the planned improvements to Mood Media through a series of renderings.
Rebecca Zigterman with ECR explained: “While we had several prospective tenants, both the ownership and our firm were excited about the prospect of Mood Media coming to the building. From the beginning of the lease process, Mood shared our vision for the property and even wanted to take it a step further. We are excited about this relationship, the direction of the property in combination with its recent improvements and collaborative efforts with Mood Media’s creative expertise, and all that is ahead for this unique office campus with such close proximity to Downtown Austin.”
The ownership of Regency Office Center developed attractive remodel plans and invested in the property to help secure Mood Media as a tenant. Debra Bush, Regency Office Center’s Asset Manager, commented: “ECR successfully solved our leasing requirements for a large, contiguous amount of space with a minimal amount of vacancy and downtime, completing the transaction through some complicated challenges. Their team was hard-working, well-organized, and diligently communicated with the owners and tenant throughout the process, which was vital in getting everything finalized and ready for Mood’s move-in.”
Mood Media’s new headquarters is at 2100 S. Interstate 35, Suite 200, Austin, TX 78704.