ECR developed and executed a focused and proactive marketing strategy targeted towards the brokerage community as well as directly to tenants in the area. The strategy consisted of the following:
Utilized ECR’s in-house marketing resources to create attractive new marketing materials boasting the building’s location, quality, and amenities
Installed attractive property signage to showcase the lease opportunities at the property
Strategically executed an email and direct call campaign targeted towards Austin’s office/medical leasing professionals to spotlight The Schoolyard
Proactively called and emailed tenants to introduce the opportunity at The Schoolyard
Created and practiced a professional prospect tour through the project, boasting the amenities and future planned upgrades
Followed up with all opportunities and leads consistently and effectively
After having 11,000 SF of vacant office space on the market for more than 18 months, we enlisted ECR to provide leasing services on our behalf. They have an excellent rapport with other Brokers in the Austin marketplace and, within a short 5-month period, have succeeded in helping to lease this space and restoring building occupancy to 99%. Based on this performance and our confidence in their ability, we have recently awarded ECR a new listing for 45,000 SF in another office building. ECR works hard to stay in tune with current market trends and they remain consistent in demonstrating a high level of professionalism in providing leasing services for our properties in Austin. We would not hesitate to give ECR a strong recommendation.
Ronnie Brooks
Kurt Simons Company, Partner
Results
ECR executed multiple new leases within the property immediately after commencing marketing efforts for The Schoolyard. Several successes for the property are as follows:
Within five months of listing the property, ECR executed five new tenant leases to raise the property’s occupancy from 79% to 99%
Increased the building’s rental rate by over 11% during the leasing effort
Sourced quality long-term office/ medical tenants with strong lease terms
