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Proven Execution

The Overlook at Rob Roy

Owners + Investors, Lease

Challenge

Strategy

ECR developed a marketing and leasing strategy targeted towards obtaining new tenants for the project while working with existing tenants in the best manner possible. The strategy consisted of the following:

ECR was the right team to provide proactive leasing services at the Overlook at Rob Roy. Through their marketing efforts and hard work, ECR added a tremendous amount of value to our property.

Steve Harren
The Overlook at Rob Roy

Results

ECR executed new leases within the property immediately after listing the assignment. Through tracking market activity, ECR determined that the 10,342 square foot single-tenant floor was not the best size option for the property and immediately helped create multi-tenant plans. The multiple tenant strategy resulted in quick lease activity for what had been a long-term challenging space. Following ten leases and/ or renewals, ECR was able to bring the building to 95% occupancy in January of 2012 and the ownership is in a position to execute on their goal of constructing an expansion to the project.

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