ECR was hired to provide marketing and leasing services for The Overlook at Rob Roy in July of 2010.
At this time, the property stood at an occupancy level of approximately 63%.
The ownership’s goal was to construct a 30,000 square foot expansion to the project, but could not do so until the property reached a stabilized occupancy level.
Strategy
ECR developed a marketing and leasing strategy targeted towards obtaining new tenants for the project while working with existing tenants in the best manner possible. The strategy consisted of the following:
Utilized ECR’s in-house marketing resources to create attractive marketing materials for the property
Installed creative property signage with each availability listed and placed X’s over each leased space to create a buzz amongst car traffic
Strategically executed a direct call, email, and internet marketing campaign targeted towards the brokerage community as well as directly to tenant prospects
Scheduled meetings with current tenants to execute renewals as early as possible
Negotiated with one of the property’s largest tenants to expand and extend their lease term providing greater stability to the property
Created and practiced a professional property tour through the project boasting the amenities of the property
Followed up with all leads and opportunities consistently and effectively
ECR was the right team to provide proactive leasing services at the Overlook at Rob Roy. Through their marketing efforts and hard work, ECR added a tremendous amount of value to our property.
Steve Harren
The Overlook at Rob Roy
Results
ECR executed new leases within the property immediately after listing the assignment. Through tracking market activity, ECR determined that the 10,342 square foot single-tenant floor was not the best size option for the property and immediately helped create multi-tenant plans. The multiple tenant strategy resulted in quick lease activity for what had been a long-term challenging space. Following ten leases and/ or renewals, ECR was able to bring the building to 95% occupancy in January of 2012 and the ownership is in a position to execute on their goal of constructing an expansion to the project.
