Summit Point, a 25,000 RSF office building located at 2512 S. IH-35, traded hands in 2016 with a vacancy rate of 15%. Over half the building’s existing tenants had lease expirations within the following 12 months and ECR was hired to solve for a 50% upcoming vacancy, solidify the rent roll with quality tenants, and stabilize the building.
The leasing team and the ownership group worked together to develop an aggressive marketing strategy. Emphasis was placed on understanding the reality of the nature of the asset and how to appeal to businesses seeking an alternative to downtown office space, with reasonable rental rates and without sacrificing accessibility and nearby amenities.
The ECR team recommended performing speculative finishes in Summit Point’s largest vacancy, created and executed on a targeted marketing campaign to the brokerage community that resulted in high activity.
ECR provided thoughtful market intel which allowed us to hit 100% occupancy in a relatively short period. Their overall marketing strategy, consistent follow up plan, and level- headed negotiating skills are the real difference maker. This team adds significant value throughout the process!
2512 Partners, LLC
As a result of ECR’s dedication to its clients, market knowledge, and agile and creative marketing approach, the leasing team successfully helped the building achieve 100% occupancy in less than 12 months and was able to secure a number of strong tenants, including a 4,100 RSF user for 7 years.