Pioneer Bank was looking around the 35th Street and Lamar area to develop its headquarters building which is a land-constrained area for development sites.
Through brokerage networks and calling on opportunities, ECR was able to source the former Marimont Café site located at 38th Street and Guadalupe.
Pioneer Bank was able to purchase the site for its new headquarters building. ECR was hired to market and lease the excess space at the building.
ECR leveraged its marketing resources and team to take consistent pictures of the development progress to send out to the brokerage community.
A custom drone video was also completed to help showcase the location and amenities within the area.
The ownership and ECR worked together closely on the development plans and shell condition for prospective tenants to ensure the leasing/construction processes were as smooth as possible.
Further, ECR hosted strategic tours through the building during the construction process and created a marketing center within the construction trailer.
We knew we made the right choice when ECR showed up with a drone to make an aerial video of our building during the construction phase! With ECR’s early marketing efforts, much of our lease space pre-sold prior to the completion of our building and the remainder was leased within 8 months of receiving our certificate of occupancy. We’re pleased that ECR found quality tenants, all with excellent reputations in Austin, that paired well with our community bank.
Not only was ECR able to help Pioneer Bank locate the development site off-market to develop their headquarters building, but ECR was also able to lease the building to 100% occupancy shortly after completion of construction under strong terms.
The tenant-mix was all professional businesses and was exactly in line with the lease-up goals of Pioneer Bank.