Pioneer Bank Building

Challenge

• Pioneer Bank was looking around the 35th Street and Lamar area to develop its headquarters building which is a land-constrained area for development sites.
• Through brokerage networks and calling on opportunities, ECR was able to source the former Marimont Café site located at 38th Street and Guadalupe.
• Pioneer Bank was able to purchase the site for its new headquarters building. ECR was hired to market and lease the excess space at the building.

Strategy

• ECR leveraged its marketing resources and team to take consistent pictures of the development progress to send out to the brokerage community.
• A custom drone video was also completed to help showcase the location and amenities within the area.
• The ownership and ECR worked together closely on the development plans and shell condition for prospective tenants to ensure the leasing/construction processes were as smooth as possible.
• Further, ECR hosted strategic tours through the building during the construction process and created a marketing center within the construction trailer.

Results

• Not only was ECR able to help Pioneer Bank locate the development site off-market to develop their headquarters building, but ECR was also able to lease the building to 100% occupancy shortly after completion of construction under strong terms.
• The tenant-mix was all professional businesses and was exactly in line with the lease-up goals of Pioneer Bank.