New Hope Professional

Client’s Goal

• A private developer engaged ECR to sell six Class A, shell medical office condo buildings to healthcare owner-users within the premier Cedar Park medical node.

Challenge

• ECR was tasked with pre-marketing all buildings prior to completion in a highly competitive healthcare corridor adjacent to Ascension Seton Cedar Park.
• Initial pre-marketing generated early momentum; however, rising interest rates softened the market, requiring additional outreach and careful navigation of exclusive uses as the project neared full sell-out.

Strategy

• Launched a comprehensive pre-marketing effort, releasing plans and medical-focused materials ahead of construction completion.
• Executed targeted outreach to a range of medical specialties, leveraging broker networks and direct physician relationships.
• Conducted on-site construction tours and emphasized proximity to major healthcare providers.
• Coordinated phased delivery, addressed exclusive use requirements, and ensured smooth integration of incoming medical users.

Results

• Pre-sold four buildings prior to completion, validating the full spec build approach.
• Sold the remaining three buildings shortly after completion despite softer market conditions.
• Achieved top-of-market pricing at asking rates on the final units, completing a full sell-out of all six buildings.