ECR was hired by F & J Heierman Building, LTD. to provide marketing and leasing services for The Heierman Building, a 10,588 SF office property located at 115 E 5th Street in Central Austin.
Strategy
ECR developed a marketing and leasing strategy targeted towards obtaining new tenants for the project while working with existing tenants in the best manner possible. The strategy consisted of the following:
Utilized ECR’s in-house marketing resources to create attractive marketing materials for the property
Strategically executed a direct call, email, and internet marketing campaign targeted towards the brokerage community as well as directly to tenant prospects
Followed up with all leads and opportunities consistently and effectively
Created and practiced professional property tours through the project boasting the amenities of the property
Jason and Haley did a fantastic job of leasing two floors of our building in a very short time. We were especially impressed with their attention to detail and follow through on all aspects of the deal beginning with the research of the building comps through the signing of the leases. It is refreshing to work with a group of agents with such a strong work ethic and sense of professionalism. We highly recommend them.
Judy Provost
Owner
Results
Within 5 months, ECR sourced and executed 2 leases to increase the occupancy at the property back to 100% while increasing rental rates for the property by more than 15%.
