The ownership of Crystal Mountain wanted to maximize occupancy and rental revenue.
When ECR took over the lease listing in August 2024, the property was 72% occupied, with additional leases set to roll, creating both risk and opportunity.
Challenge
Crystal Mountain faced a competitive market with significant vacancy and upcoming lease expirations.
The property needed a coordinated strategy to retain existing tenants, attract new ones, and stabilize occupancy while competing on lease rates in a crowded market.
Strategy
ECR implemented an aggressive leasing approach focused on three key areas: move-in-ready spec suites, creative marketing materials to showcase the property, and competitive lease terms to attract tenants.
This foundation built momentum through a combination of new leases and renewals from existing tenants.
I can’t recommend ECR enough. Not only do they lease buildings, but they also make the process easy. We have listed two projects with ECR. We sold one at 100% occupied, and the other is currently 100% leased. They provide full-service support, including financial analysis, lease review, and sound advice. They aren’t just looking to make a quick commission; they care about their clients.
Ben Bittner & Steve Pyhrr
Crystal Mountain Office Park
Results
In March 2025, ECR secured a direct tenant for the property’s largest vacancy, which represents over 10% of the rentable area.
With momentum established, ECR was able to increase lease rates on move-in-ready spaces while continuing to lease units and retain existing tenants.
Within 22 months of ECR’s marketing campaign, Crystal Mountain reached 100% occupancy with lease rates up 25%.
