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ECR was hired by Braun Enterprises in the Fall of 2012 to provide marketing and leasing services for Centennial Towers. At this time, the property’s occupancy rate was in the mid-70’s and a new lease hadn’t been signed in several months at the building. The ownership decided they needed to make a change with the brokerage role and hire an aggressive leasing team with new ideas in order to create lease activity.
ECR developed a marketing and leasing strategy targeted towards obtaining new tenants for the project while working with existing tenants in the best manner possible. The strategy consisted of the following:
ECR executed 9 leases totaling 40,000 RSF at Centennial Towers within a year of being hired to lease the building and ECR was able to bring the building’s occupancy to 92% in August of 2013, which had not been done
at the building with the current ownership. During this same period, ECR managed to increase the lease rates by 15% and there is lease activity on the remainder of the available office suites.
We’ll connect you with the best-suited team for your needs. Let us know what we can do for you!