Capital View Center

Challenge

• ECR was hired in November of 2015 to market the 12,354 RSF top floor of Capital View Center for sale.
• The goal for ownership was to maximize the sales value.

Strategy

ECR along with the ownership prepared a marketing strategy consisting of the following:

• Developed a strategy and materials to be able to market the property to both users and investors to broaden the buyer pool
• Created custom marketing materials showcasing the benefits of the floor, including pictures of the sweeping views and a detailed aerial
• Personally reach out to active sales brokers
• Personally reach out to potential buyers
• Marketed the property on as many proactive outlets as possible
• Hosted high-quality property tours

Results

• ECR was able to source multiple offers and ultimately located a user we negotiated a price with to reach our clients’ needs/ goals.
• The closing process was smooth and successful with the user-buyer.