The ownership needed to substantially increase leasing activity and occupancy for the campus as soon as possible.
Challenge
ECR took over the marketing and leasing of the 550,000 SF Bergstrom Technology Center Campus when the property was approximately 36% occupied.
The ownership had invested significantly to update the project and needed to amplify leasing results.
Strategy
Creating high-end and custom marketing collateral to showcase the scale of the project, amenities, great parking, improvements, access/location, and improved suites.
Created improved spec suites of various sizes, even larger suites up to 35,000 RSF.
Reached out personally to each active commercial real estate broker in the market to discuss the project and share information.
Targeted and pursued large-block tenants in the market.
Created a great tour experience at the property, including marketing centers.
Results
Within 1 year of being brought on to the property ECR had helped spearhead leasing efforts for 350,000 +/- RSF across multiple tenants to bring the project to 100% occupancy with long-term tenancy.
On top of the leasing activity, the rental rates were leveraged and brought to a point of being the highest level in the SE Austin office submarket.
