Secure a high-quality tenant and hold the asset long-term, or
Identify the right buyer willing to acquire the property at a compelling valuation
Challenge
The property featured high-quality construction, modern office buildout, and functional yard/loading, though it presented a key leasing challenge:
Highly tailored to a single user profile, making multi-tenant leasing inefficient and expensive
Lease-up path carried risk of extended downtime or compromised deal structure if forced into a multi-tenant configuration
Timing was critical—early momentum directly impacts value perception
Strategy
ECR deployed a dual-track strategy—simultaneously marketing for lease and for sale—to create competitive tension and uncover the highest and best use.
Targeted User Outreach – Identified and directly engaged owner-user groups who could fully leverage the building’s design, office finish, and yard capabilities
Active Deal Cultivation – Didn’t wait for inbound interest — proactively sourced, negotiated, and advanced multiple lease proposals, ensuring real-time market feedback
Market-Based Advisory – By staying deeply involved in both lease and sale discussions, we were able to clearly quantify the financial tradeoffs between holding for income vs. executing a sale
Creating Optionality & Leverage – Maintaining multiple active conversations allowed us to create urgency and position the asset competitively across both user and investor audiences
Results
Property sold within months of delivery—well ahead of a typical stabilization timeline
Secured a qualified owner-user buyer actively seeking a warehouse/flex facility for their growing business
ECR successfully navigated both sides of the transaction, aligning motivations and driving a smooth execution
Client achieved a profitable outcome without the risk and delay of lease-up
