Proven Execution

7001 Burnet

Owners + Investors

Client’s Goal

Fully lease and stabilize within 18 months to validate the project and prove demand for boutique office space post-pandemic.
Build market credibility for Class A boutique product in North Central Austin.
Build a stable tenant mix of respected local and national companies that support long-term community growth and sustained property value.
Control costs by minimizing TI exposure and downtime.

Challenge

100% vacant new construction delivered amid an office absorption slowdown.
Tenants prioritized flexibility while ownership pursued multi-year stability.
Competing with rising sublease inventory and discounted second-gen space nearby.
Required market education on the building’s value as a modern, amenity-rich creative office in a transitioning corridor.

ECR played an instrumental role in the success of 7001 Burnet. Their team understood the challenges of leasing new product in a shifting market and executed a highly strategic campaign that drove real results. Their creativity, responsiveness, and deal-making instincts were key in getting us across the finish line.

David Khan

Managing Partner, ColinaWest Real Estate

Strategy

Launched full go-to-market campaign with naming, branding, signage, photography, and brochure design.
Drove awareness through broker outreach and leasing events.
Used phased occupancy and rent terms to ease transitions and limit downtime.
Maintained rapid broker communication and custom proposals to speed deals.
Applied market analytics to refine pricing and concession strategy.

Results

Reached 100% lease-up within 12 months of delivery.
Stabilized faster than market averages for new construction.
Attracted a mix of tech, creative, and coworking tenants.
Increased asset value and set a new benchmark for North Central Austin.
Validated the developer’s turnkey spec-suite model in a challenging market.

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