2921 E 17th St

Client’s Goal

• The owner of this 7,500 SF office building needed to sell in a challenging submarket and wanted a broker team who could deliver a strong outcome despite challenging overall market conditions.

Challenge

• With buyer activity down and financing harder to come by, the 7,500 SF office property needed the right positioning and buyer pool to avoid sitting on the market or settling for a below-value offer.

Strategy

• ECR’s team took a client-focused, detail-driven approach, working closely with the owner to understand priorities and sharpen the property’s presentation.
• Outreach was direct and deliberate: the team contacted every active broker individually, prospected user groups through targeted email, and upgraded the listing service to broaden exposure, staying hands-on through negotiations to keep qualified buyers engaged.

Results

• ECR successfully identified and closed with a qualified buyer, delivering a strong outcome for the owner on the 7,500 SF office building.